Hi, I'm Jay Cuadra. I craft intuitive experiences for complex products.
Senior Product Designer specializing in enterprise SaaS, FinTech, and data-heavy platforms. I turn complex workflows into delightful user experiences.
Years Experience
Projects Delivered
SaaS Focus
Designing with purpose, empathy, and precision
I believe great design solves real problems while creating moments of delight.
My Journey
I started my design career fascinated by how digital products could transform complex business processes into intuitive experiences. Over the years, I've had the privilege of working with enterprise SaaS companies, FinTech startups, and established B2B platforms.
My approach combines deep user research with strategic thinking. I don't just make things look good, I ensure they work beautifully for the people using them every day. Whether it's a data-heavy dashboard or a critical workflow, I focus on reducing cognitive load while maintaining powerful functionality.
When I'm not designing, you'll find me exploring new design tools, mentoring junior designers, or diving deep into product strategy discussions.
User-Centered
Every design decision starts with understanding the user's needs, goals, and pain points.
Goal-Driven
I align design outcomes with business objectives to create measurable impact.
Empathetic
I advocate for users while balancing technical constraints and business realities.
Detail-Oriented
The small details make the difference between good and exceptional experiences.
What I bring to the table
A comprehensive skill set built over years of working on enterprise products.
UX Research
User interviews, usability testing, surveys, and data analysis to uncover insights.
UX Strategy
Information architecture, user flows, and journey mapping for complex products.
UI Design
High-fidelity interfaces with attention to visual hierarchy, typography, and interaction.
Design Systems
Scalable component libraries and documentation for consistent experiences.
Prototyping
Interactive prototypes for testing concepts and communicating design intent.
Data Visualization
Transforming complex data into clear, actionable visual insights.
Tools & Platforms
How I approach design challenges
A structured yet flexible methodology that adapts to each unique project.
Understand
I start by deeply understanding the problem space, users, and business context through research, stakeholder interviews, and data analysis.
Define
I synthesize research into actionable insights, define user personas, map journeys, and establish clear design principles to guide the work.
Design
I explore solutions through sketching, wireframing, and prototyping, iterating rapidly based on feedback and testing.
Deliver
I create polished, production-ready designs with detailed specifications, and collaborate closely with engineering through implementation.
Featured Projects
Explore my portfolio of enterprise SaaS design work that drives business results.
InsureEase Agent
Agent-side redesign of the application journey. Reduced friction at the steps where agents historically dropped off, raising completion rates.
InsureEase
End-to-end redesign of a life insurance application. Streamlined workflow, accessibility upgrades, fully responsive, applicants finish faster on every device.
Reporting Dashboard
Enterprise dashboard redesign. New IA, clearer visual hierarchy, faster report generation. Users interpret KPIs and act without bouncing to docs.
Underwrite Pro
Back-office platform for underwriters and case managers. Streamlined approval workflows, tightened collaboration, surfaced application data faster.
Savings Optimizer
Improved how key metrics and definitions surface. New tooltip and definition-panel system lets users interpret savings data without leaving their flow.
QuoteCapture
Insurance quoting flow across Auto, Property, and Flood. Simplified forms, smarter validation, Quick Quote path lets agents capture data faster and cleaner.
From the blog
Notes on product design, UX strategy, and building better digital experiences.
Looking for a Senior Product Designer?
I'm currently exploring new opportunities where I can make a meaningful impact on complex product challenges.
Open to full-time roles, contract work, and consulting engagements.